SEO stands for Search Engine Optimization. It is a set of practices/behaviors for your website that help it to stand out and perform better with search engines. And as Google is the 500 lb. gorilla in the search world, they are the ones who set most of the parameters that we follow.
Search engines use a number of different rules regarding your website that rank your compliance with the current set of guidelines that they (the search engines) consider to be important. All of these rules become part of a complex mathematical formula called an algorithm.
Google's search algorithm might be analyzing 100 different factors of your website in a split second. Do you have good quality, original content? Is your site up to date? Was it developed with good coding that helps Google understand your content? Are you violating any of Google's standards?
All of these different elements have varying levels of importance that will ultimately determine whether or not your site shows up in search.
People tend to scan pages very quickly. If they don't see something right away that tells them they're in the right place to solve their problem, they'll just as quickly click away and go somewhere else. So having keyword rich headlines and content helps them determine if they're in the right place and on the right track to find the solution.
But how do you know which keywords to use? Sometimes we assume our customers use the same language we do, but do they? Unless you've done keyword research, you won't really know the answer to this question. It's very important to use keyword research to lay a good foundation for future success.
The best way to measure your success is by using analytics to track what users do when they come to your site. When you understand what their goals are, you can help people by providing a clear path with Calls to Action to move them in the right direction.
We don't expect you to go it alone. We're here to help.
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