Having a website will help you increase your sales, position your brand as a thought leader, and grow your business.
Or at least that’s what you’d expect.
The sad truth is that creating a website is not enough to ensure the success of your business. Just think that every day there are millions of new websites that are created in the hope that they will be the tools to change the lives of their owners.
What can you do to not get stuck, then?
There are many strategies that will help you have better results. But without a doubt one of the most important is to have an excellent web design.
For that reason, in this article, you will learn 3 tips that will help you have a competitive website that stands out from your target market.
Discover these secrets here.
3 tips to design a winning website
#1. Use colors wisely
One of the reasons why many companies are not successful with their online strategies is that they don’t manage to communicate professionalism and quality through the colors used on their website.
Each color in the world provokes different sensations and emotions to people. This directly influences how users feel and behave on your website.
Getting the right choice of colors to be used on your page helps to reflect who you are and what your business philosophy is.
Think about what colors a website of a medical clinic, a construction company, or a comic book store would use.
Surely you had in mind different colors for each type of business. As you imagined different colors for those examples, you can get an idea of the importance of choosing the right colors for you.
Also, it’s pretty helpful to choose a color palette for your website based on your target market.
If you have already defined who your potential customer is, as well as their tastes, preferences, and behaviors, you will be able to easily recognize certain color patterns for certain groups.
An example of this is that if you have a male audience you could choose dark colors. Contrary, if you have a female audience you might choose lighter colors.
Another way to help you choose the best colors for your website is to use the color circle. There you will discover colors that complement each other, create better contrasts and can work for your business.
#2. Avoid using free images
Users can detect generic photos in a matter of seconds. Probably because they’ve seen the same photo over and over again on other websites.
Good photos attract attention and help provide a more intimate connection between users and your brand.
According to studies and theorists in the world of Search Engine Optimization (SEO), one of the factors that give signals to the search engines is your website’s bounce rate.
If users spend more time on your website, your website will also gain more relevance and authority in front of Google. Now, one of the tactics used by professionals is based on placing professional images that enhance the essence of their business and their products or services.
If you want to improve the quality of your website, improve the quality of your images. It’s an investment you won’t regret.
However, if you have already convinced yourself that you need professional photographs or images to improve the design of your website, it’s important that you know how to choose them.
Therefore, from the beginning, you must design the structure of your website and the structure of your contents.
That is to say, define the main pages that your website will have; this way you will have a better idea of the type of images that your website needs. This can save you time, effort and money.
#3. Choose your website’s typography wisely
Since 2018, Google has made it clear that websites must prioritize providing the best experience for users who connect from their mobile devices.
This means that your design should be adapted to the screen of different devices from computers, tablets, or phones.
However, one of the biggest mistakes that are commonly seen in a lot of websites, is that their designers have chosen fonts that are not easy to read.
Many times, businesses choose italic typefaces that look good from a computer screen, but cannot be read when viewed from smaller screens.
Besides legibility, the typeface you choose will give more visibility to your users, create an identity for your brand, and help the user to better understand the information you have available.
As with the other elements mentioned in this article, you must take into account your target market.
For example, many designers prefer to use serif fonts for a more serious audience. Others use non-serif fonts to give a younger and fresher touch to their sites.
On the other hand, colors make a big difference when it comes to choosing a specific typeface. Take care of the contrast between the background and the texts, so that the message is more attractive and pleasant for your users to see.
This is where the use of your color palette and typography complement each other.
Are you ready to design a website to help your business?
It’s highly likely that by including better images, a quality color palette, and typography that suits your business, your website will be able to generate an income.
As you have noticed, these 3 elements complement each other perfectly. All 3 will help you provide better user experiences, position your brand, and achieve higher rankings in search results.
However, for these 3 elements to work, you need to know your target market first.
If you don’t know your audience, it will be very difficult for you to stand out and beat your competition. Don’t forget to add a customer-focused website logo before you make your site live.
Now, it’s the time that you start to implement all the tips provided in this article.